Case Study: Fox Valley Repertory - Helping a Nonprofit Develop a New Identity

Noble Fool Theatricals, a performing arts company in residence at Pheasant Run Resort, recently attained 501(c)(3) not-for-profit status. They sought to change their name and graphic identity to better reflect the strong bond they have created within the community.

Modus worked with Noble Fool Theatricals to conduct a brand awareness survey of existing subscribers and community members. The name "Fox Valley Repertory" was chosen to create a sense of "our theater" throughout the region. The new name and brand vision was brought to life with a new logo, identity, message and integrated graphic theme.

Fox Valley Repertory's new name and brand identity were introduced along with the upcoming subscription series for a smooth transition. A variety of marketing materials were developed to support the launch, including a new website and subscription brochure. The integrated identity now reinforces their desired position of the leading professional arts organization in the Fox Valley community.

"Our new logo, identity, message and graphic theme Modus Marketing helped us develop and execute has really created a strong, consistent brand to represent our new company name and vision with.  It’s a brand that is now easily identifiable, recognizable, and very professional."

Audra Sybert– Marketing Manager, Fox Valley Repertory