Case Study: EDC Technology Develops a New Brand Identity

With a 45 year history of providing administration software to higher education institutions, EDC Technology had established itself as an innovative partner for small and mid-sized universities. However, their marketing program and brand identity was left to get old and stale. EDC’s goal was to refresh their brand to represent themselves as the innovative company they have become.

Modus Marketing Group helped bring the EDC brand up-to-date. We utilized our experience in the technology industry and our creative process to develop a new brand identity and messaging strategy. We developed the slogan “Innovative Solutions. Proven Experience.” and designed an integrated graphic theme to easily differentiate EDC from their competitors.

EDC has now implemented their new identity with new marketing materials, including: a website printed sales collateral, a complete stationery system, and tradeshow graphics. They are now able to move into other phases of sales and marketing with a coordinated graphic identity and corporate message.