Case Study: Label-Aire Launches Ad Campaign that Sticks

Label-Aire is an industry leading manufacturer of high-quality labeling equipment. Their goal was to develop a series of attention-grabbing product ads to reinforce their message: “labeling made easy”.

The Modus team relied on its packaging industry expertise and established creative process to develop an impactful series of ads. Each ad was creative within the required messages of “quality” and “easy-to-use”. In addition, our layouts remained consistent with their integrated graphic theme.

Ads were placed in premium positions with key trade magazines. They consistently outperformed competitors in the category in readership studies.

"Modus has helped us on projects that were not only affordable, but they were done on time and the quality of work was first-rate. As Director of Marketing, my job is to promote and protect the Label-Aire brand. Modus allows me to do that without the big agency hassle."

William Claproth – Director of Marketing, Label-Aire, Inc.