Case Study: BioWorks Develops an Integrated Graphic Theme in Horticulture Industry

Case Study, Graphic ThemeLeave a comment

Objective: BioWorks is the leader in providing sustainable, environmentally responsible solutions to the horticulture industry. After 15 years of growth, their sales and marketing materials strayed from their original cohesive identity. BioWorks called on Modus Marketing Group to refresh their look and unify their graphic identity and messaging. Strategy: Modus started by producing several unique…

Case Study: Ambassador Organics Makes the Most of Word of Mouth Through Social Media

Case Study, Social MediaLeave a comment

Objective: Ambassador Organics was founded in 2007 by Ambassador Carol Moseley Braun and offers a variety of coffee, tea, spices and oils that are certified Biodynamic, Organic and Fair Trade. They faced the unique challenge of not only promoting the new brand, but educating consumers about the benefits of Biodynamics – the world’s most sustainable…