J&J Snack Foods, the makers of DOGSTERS Healthy Frozen dog treats, contacted Modus Marketing Group to increase their brand recognition by developing a blogger outreach program. Modus coordinated the shipping of product sample kits to various bloggers that met the criteria for the DOGSTERS product. Each blogger was contacted personally & offered the opportunity to review. Most bloggers also conducted giveaways that increased the social reach of the program even further.
Read the full blog post here: http://mygbgvlife.com/2015/08/17/an-ice-cream-social/