Client:
Fox Valley Repertory
Objective:
Noble Fool Theatricals, a performing arts company in residence at Pheasant Run Resort, recently attained 501(c)(3) not-for-profit status. They sought to change their name and graphic identity to better reflect the strong bond they have created within the community.
Strategy:
Modus worked with Noble Fool Theatricals to conduct a brand awareness survey of existing subscribers and community members. The name “Fox Valley Repertory” was chosen to create a sense of “our theater” throughout the region. The new name and brand vision was brought to life with a new logo, identity, message and integrated graphic theme.
Results:
Fox Valley Repertory’s new name and brand identity were introduced along with the upcoming subscription series for a smooth transition. A variety of marketing materials were developed to support the launch, including a new website and subscription brochure. The integrated identity now reinforces their desired position of the leading professional arts organization in the Fox Valley community.
What the Client Said:
“Our new logo, identity, message and graphic theme Modus Marketing helped us develop and execute has really created a strong, consistent brand to represent our new company name and vision with. It’s a brand that is now easily identifiable, recognizable, and very professional.”
Audra Sybert– Marketing Manager, Fox Valley Repertory
