How to avoid letting your blog get stale. It seems like every business has tried their hand at launching a corporate blog over the past few years. Our clients blog about everything from live theater to gummy bears. Some blogs grow into extremely successful communications platform, while others are abandoned. Here are a few pitfalls…
Objective: Ambassador Organics was founded in 2007 by Ambassador Carol Moseley Braun and offers a variety of coffee, tea, spices and oils that are certified Biodynamic, Organic and Fair Trade. They faced the unique challenge of not only promoting the new brand, but educating consumers about the benefits of Biodynamics – the world’s most sustainable…
Developing a network of bloggers relevant to your company is a critical aspect of marketing in the world of Web 2.0. Selecting the right bloggers is an important first step. When a good blogger reviews your product, it will be thoughtful, well-written and enhance your companies online presence. Select the wrong blogger, and you can…