MARKETING PLANNING

We transform companies. Not just the way they look, but the way they think. That’s because we produce strategic and creative communications that sell products and build brands.

Our approach is simple. We listen. We learn. We create and execute breakthrough creative. This process has allowed us to create successful integrated marketing campaigns for both national brands and local clients.

Integrated Marketing Planning

  • MARKET RESEARCH & ANALYSIS

    • Target Audience Analysis – understanding who your ideal customer is and why they need your product.
    • Competitive Analysis – understand your competition and their value proposition and marketing tactics to determine how your brand can fit in

  • STRATEGY DEVELOPMENT

    • Marketing Strategy – Developing strategies that will enable your brand to reach your target audience and reach your marketing goals.
    • Choosing Marketing Tactics – Select marketing tactics that will provide specific actions across the chosen marketing & advertising channels.
    • Creating a Marketing Calendar – creating a schedule of goals, tactics, and budget to plan for your marketing success.

  • MESSAGING & POSITIONING STRATEGY

    • Core Message – Establish a unique message that captures the essence of your brand and the unique value you offer.
    • Hierarchy of Secondary Message – Crafting clear and concise messaging for different touchpoints (website, social media, ads) ensures consistency across your marketing efforts.
    • Positioning Strategy – Analyzing your competitors’ strengths and weaknesses to position your brand for differentiation.

“Brian is creative and driven. He is original in thought and deed. He pours his soul into every project. He is committed to helping a client achieve. Hire him, he will make a difference.”

Kevin Lampe, Executive Vice-President, Kurth Lampe

“Modus Marketing Group has a creative approach to projects by developing real world solutions that get results. Their attention to client needs is matched by their easy going personality and can do attitude. Brian has been a true pleasure to work with and I would highly recommend him under any circumstances.”

Dave Linderman, Core Design Group

“I was dragged kicking and screaming into the 21st Century by Modus Marketing Group, who were advocates for a social media program. With limited resources, they generated awareness for our company and built a community of loyal “friends in cyberspace”. I appreciate their persistence!”

Ambassador Carol Mosely Braun, Ambassador Organics

“Modus has helped us on projects that were not only affordable, but they were done on time and the quality of work was first-rate. As Director of Marketing, my job is to promote and protect the Label-Aire brand. Modus allows me to do that without the big agency hassle.”

William Claproth, Label-Aire

“Our new graphic theme has strongly unified our literature, advertising, and packaging, which has established a professional and consistent “look” for BioWorks. It has helped reinforce our brand and positioning in the marketplace.”

Tamara Brister, BioWorks

“Bright, Capable, Timely. Modus Marketing Group is highly skilled and an excellent source in executing the demanding standards expected of us. Very happy we found them.”

Michael Barnes, President, Marketing Structures & Communications

“Our new logo, identity, message and graphic theme Modus Marketing helped us develop and execute has really created a strong, consistent brand to represent our new company name and vision with.  It’s a brand that is now easily identifiable, recognizable, and very professional.”

Audra Sybert, Fox Valley Repertory