{"id":1525,"date":"2016-09-08T19:19:34","date_gmt":"2016-09-08T19:19:34","guid":{"rendered":"http:\/\/modusmg.com\/?page_id=1525"},"modified":"2025-06-02T13:47:07","modified_gmt":"2025-06-02T13:47:07","slug":"icee-case-study","status":"publish","type":"page","link":"https:\/\/modusmg.com\/dev\/icee-case-study\/","title":{"rendered":"ICEE Case Study"},"content":{"rendered":"

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We designed and developed a new website for the
\nICEE Company capturing the coolness of a classic
\nAmerican favorite.<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div>
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ICEE has been America\u2019s favorite frozen beverage since 1967. Their brand features one of the most recognizable mascots in advertising \u2013 the ICEE Bear. The Modus team created a concept that captured the fun, retro feel that put smiles on the faces of generations of loyal fans.<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div>
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We created a 3D Model of the ICEE Cup and frozen drink. This allowed the ICEE cup to be placed in any setting imaginable.<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div>
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The Modus team delivered a fully-responsive presentation that brings the ICEE brand to life. We created a portal where users can chill with games and activities. The site is powered by a custom WordPress content management system.<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div>
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“I was dragged kicking and screaming into the 21st Century by Modus Marketing Group, who were advocates for a social media program. With limited resources, they generated awareness for our company and built a community of loyal \u201cfriends in cyberspace\u201d. I appreciate their persistence!”<\/p>\n<\/div><\/div><\/blockquote>

Ambassador Carol Mosely Braun<\/strong>, Ambassador Organics<\/span><\/span><\/div><\/div>
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“Bright, Capable, Timely. Modus Marketing Group is highly skilled and an excellent source in executing the demanding standards expected of us. Very happy we found them.”<\/p>\n<\/div><\/div><\/blockquote>

Michael Barnes<\/strong>, President, Marketing Structures & Communications<\/span><\/span><\/div><\/div>
\n

“Modus Marketing Group has a creative approach to projects by developing real world solutions that get results. Their attention to client needs is matched by their easy going personality and can do attitude. Brian has been a true pleasure to work with and I would highly recommend him under any circumstances.”<\/p>\n<\/div><\/div><\/blockquote>

Dave Linderman<\/strong>, Core Design Group<\/span><\/span><\/div><\/div>
\n

“Our new graphic theme has strongly unified our literature, advertising, and packaging, which has established a professional and consistent \u201clook\u201d for BioWorks. It has helped reinforce our brand and positioning in the marketplace.”<\/p>\n<\/div><\/div><\/blockquote>

Tamara Brister<\/strong>, BioWorks<\/span><\/span><\/div><\/div>
\n

“Modus has helped us on projects that were not only affordable, but they were done on time and the quality of work was first-rate. As Director of Marketing, my job is to promote and protect the Label-Aire brand. Modus allows me to do that without the big agency hassle.”<\/p>\n<\/div><\/div><\/blockquote>

William Claproth<\/strong>, Label-Aire<\/span><\/span><\/div><\/div>
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“Brian is creative and driven. He is original in thought and deed. He pours his soul into every project. He is committed to helping a client achieve.\u00a0<\/span>Hire him, he will make a difference.”<\/p>\n<\/div><\/div><\/blockquote>

Kevin Lampe<\/strong>, Executive Vice-President, Kurth Lampe<\/span><\/span><\/div><\/div>
\n

“Our new logo, identity, message and graphic theme Modus Marketing helped us develop and execute has really created a strong, consistent brand to represent our new company name and vision with.\u00a0 It\u2019s a brand that is now easily identifiable, recognizable, and very professional.”<\/p>\n<\/div><\/div><\/blockquote>

Audra Sybert<\/strong>, Fox Valley Repertory<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-1525","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nICEE Case Study - Modus Marketing Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modusmg.com\/dev\/icee-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICEE Case Study - 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