Client: Label-Aire Objective: Label-Aire is an industry leading manufacturer of high-quality labeling equipment. Their goal was to develop a series of attention-grabbing product ads to reinforce their message: “labeling made easy”. Strategy: The Modus team relied on its packaging industry expertise and established creative process to develop an impactful series of ads. Each ad was…
Client: Fox Valley Repertory Objective: Noble Fool Theatricals, a performing arts company in residence at Pheasant Run Resort, recently attained 501(c)(3) not-for-profit status. They sought to change their name and graphic identity to better reflect the strong bond they have created within the community. Strategy: Modus worked with Noble Fool Theatricals to conduct a brand…
Client: Nature’s Hand Granola Task: Branding, Packaging Nature’s Hand Granola came to Modus Marketing group in need of a fresh start. We helped them revise not only their logo but they entire line of packaging as well. We also developed the brand name and look for their new product Go-Nola, giving them a fresh, active…
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