Case Study: Ambassador Organics Makes the Most of Word of Mouth Through Social Media
Objective: Ambassador Organics was founded in 2007 by Ambassador Carol Moseley Braun and offers a variety of coffee, tea, spices and oils that are certified Biodynamic, Organic and Fair Trade. They faced the unique challenge of not only promoting the new brand, but educating consumers about the benefits of Biodynamics – the world’s most sustainable…