Dogsters Blogger Outreach

J&J Snack Foods, the makers of DOGSTERS Healthy Frozen dog treats, contacted Modus Marketing Group to increase their brand recognition by developing a blogger outreach program. Modus coordinated the shipping of product sample kits to various bloggers that met the criteria for the DOGSTERS product. Each blogger was contacted personally & offered the opportunity to review. Most…

Why Corporate Blogs Lose Momentum

How to avoid letting your blog get stale. It seems like every business has tried their hand at launching a corporate blog over the past few years.  Our clients blog about everything from live theater to gummy bears. Some blogs grow into extremely successful communications platform, while others are abandoned. Here are a few pitfalls…

Case Study: BioWorks Develops an Integrated Graphic Theme in Horticulture Industry

Objective: BioWorks is the leader in providing sustainable, environmentally responsible solutions to the horticulture industry. After 15 years of growth, their sales and marketing materials strayed from their original cohesive identity. BioWorks called on Modus Marketing Group to refresh their look and unify their graphic identity and messaging. Strategy: Modus started by producing several unique…

Case Study: Ambassador Organics Makes the Most of Word of Mouth Through Social Media

Objective: Ambassador Organics was founded in 2007 by Ambassador Carol Moseley Braun and offers a variety of coffee, tea, spices and oils that are certified Biodynamic, Organic and Fair Trade. They faced the unique challenge of not only promoting the new brand, but educating consumers about the benefits of Biodynamics – the world’s most sustainable…

BioWorks Develops an Integrated Graphic Theme in Horticulture Industry

Client: BioWorks, Inc. Objective: BioWorks is the leader in providing sustainable, environmentally responsible solutions to the horticulture industry. After 15 years of growth, their sales and marketing materials strayed from their original cohesive identity. BioWorks called on Modus Marketing Group to refresh their look and unify their graphic identity and messaging. Strategy: Modus started by…