Client: EDC Technology Objective: With a 45 year history of providing administration software to higher education institutions, EDC Technology had established itself as an innovative partner for small and mid-sized universities. However, their marketing program and brand identity was left to get old and stale. EDC’s goal was to refresh their brand to represent themselves…
Client: Illinois Landscape Contractors Association Objective: When the Illinois Landscape Contractor Association launched a new educational program, they turned to Modus Marketing Group to fill the seats. Strategy: We created a completely new brand identity and graphic theme. This new look was then rolled out to all their marketing materials, including ads, website, tradeshow graphics,…
Client: Label-Aire Objective: Label-Aire is an industry leading manufacturer of high-quality labeling equipment. Their goal was to develop a series of attention-grabbing product ads to reinforce their message: “labeling made easy”. Strategy: The Modus team relied on its packaging industry expertise and established creative process to develop an impactful series of ads. Each ad was…
Client: Fox Valley Repertory Objective: Noble Fool Theatricals, a performing arts company in residence at Pheasant Run Resort, recently attained 501(c)(3) not-for-profit status. They sought to change their name and graphic identity to better reflect the strong bond they have created within the community. Strategy: Modus worked with Noble Fool Theatricals to conduct a brand…
Client: Billy Goat Tavern
Client: Nature’s Hand Granola Task: Branding, Packaging Nature’s Hand Granola came to Modus Marketing group in need of a fresh start. We helped them revise not only their logo but they entire line of packaging as well. We also developed the brand name and look for their new product Go-Nola, giving them a fresh, active…
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Client: Awesome Company ltd. Task: Mobile App Design Executives: Richard Brown, Anna Green, John White
When I coordinate printing for a client, I always make sure I attend the press check. It doesn’t matter how much I trust the printer. The press check is usually the first time you’ll have the opportunity to see exactly how your artwork will turn out. Here’s a quick look at the process and things…
